Word of mouth & Fashion: Grazia.fr invites Internet users to spread the word with Acapela

Grazia.fr is the online version of the printed magazine launched on August 29th by Mondadori France, subsidiary of the Italian Group and third editor of magazines in France with 43 publications.

Since its launch, Grazia.fr invites Internet users to surprise their social network by using an original and unusual communication tool. By choosing among 5 'emotional cards' (from the grazia.fr 'Play' rubric), the visitors send to their contacts talkative cards which will read out the 100% personal typed in message, using Acapela voices.

'Speech synthesis is an amazing tool which create powerful buzz around Grazia.fr. The emotional cards campaign offers the possibility to each woman to create its own content, Grazia-like, and share info with her network. One month only after the launch of Grazia.fr, emotional e-cards are already traveling over the networks to convey the Grazia spirit' comments Nathie Nakarat, Marketing Manager of Grazia.fr.

Acapela speech synthesis allows Grazia's trendy online characters to spread the word about 'must-to' topics, and gives to Grazia.fr a vocal tone.

Discover the Grazia emotional cards and hear how Acapela speech synthesis can contribute to give the say to a company or a brand and speech empower a marketing campaign.