“Let’s reinvent the game”: for its 75th anniversary, Lacoste are inviting Internet users to give their say on what tennis will look like in 75 years time.
A 3D movie gives a preview of what it could be, featuring a futuristic, spectacular, but realistic man, playing tennis.
The Internet user is invited to share his vision through a contributory rubric, where Acapela's text to speech can literally speak his mind!
The website comes in 5 languages (English, French, German, Italian and Spanish) with the corresponding Acapela High Quality voices, in both male and female voices.
Acapela's pleasant tones once again demonstrate that voice solutions can actively contribute to animating high value content, turning multimedia, web animations and interactive marketing campaigns into powerful tools that people will remember and talk about.
The website will be promoted in France, Germany, Italy and Spain with a strong advertising campaign including YouTube, Dailymotion, Eurosport, TennisChannel and a 2 day specific animation on Google's european welcome pages.
Don’t hesitate to speak your mind, in the language and voice of your choice and express it to the Lacoste Internet users, and share the speech experience too!
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