Online, viral marketing and advergames

1000mercis
EMI
Forsman & Bodenfors
Grazia.fr (Groupe Mondadori)
Grouek
Gyro
Kärnhuset
Ledarna
Make Believer.com
Megalos
MRM Starsky
Saatchi and Saatchi MUW
Stopp
Strip Digital
Valentin&Byhr

References marked with a star have one or more success stories.

Online, viral marketing and advergames

New marketing techniques increase brand visibility and awareness, message association and purchase intent through self-replicating viral processes with campaigns that can be easily traced, and measured. After seeing, playing and participating to the viral effect of a campaign, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it. Speech synthesis vocalises any message, turning user-generated content into powerful marketing tools that people will remember and talk about.