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Make Believer.com

Make Believer.com's Website. Business Line : • Multimedia Applications : • Entertainment • 3D animation

Make Believer.com Success Stories

• Meet Uncle SAM: A Powerful New Viral Tool for Online Marketers
  
  
• 3D animation application: Acapela gives a voice to Santa Claus for talking customised online greetings
  
  

Meet Uncle SAM: A Powerful New Viral Tool for Online Marketers

Acapela Group and Makebeliever Productions announce the release of their Voice-animated messaging solution Demo, featuring Uncle Sam.

Voice-animated messaging offer marketers the ability to quickly and efficiently promote their brands and products online and internet users the opportunity to send friends, family, and colleagues truly personalized and engaging messaging through a beloved American icon, Uncle Sam.

Acapela Group, a worldwide innovative player in vocal solutions and MakeBeliever Productions, a U.S. based multimedia online marketing solutions provider, have partnered to offer marketers Voice-animated messaging, a powerful new solution to create online viral brand awareness.

Based on the huge success of Acapela’s smart talking-characters, which are already used from Greenland to Chile to read aloud in real-time any typed in text, Acapela is now associating its expertise with MakeBeliever’s multimedia and online marketing knowledge to make Uncle Sam speak out loud. This partnership demonstrates how talking user-generated content and animation can benefit from speech synthesis to increase brand and product awareness, through an efficient, engaging, personalized consumer interface that people will remember and talk about.

Voice-animated messaging enables marketers to harness the power of speech synthesis and Flash animation to create memorable and humorous user generated content messaging campaigns from their website of choice featuring their company’s logo, tagline, and other brand or product-related information.  Voice-animated messaging empowers internet users to create greater online awareness of your brand and your products/services. Unlike traditional online advertising that creates a single generic exposure to a marketer’s messaging and is often delivered at a highly inopportune time, Voice-animated messaging enables marketers to leverage the power of their consumers to facilitate multiple impressions for each unit generated and doing so on the customers own terms without the invasiveness of traditional online advertising.  Access the DEMO page to create and experience Voice-animated messaging for yourself.

With the release of Uncle Sam, the two companies are strengthening their relationship started in December 2007 with the realization of an innovative Christmas online messaging application featuring a real actor and speech enabled by Acapela text to speech to deliver, straight from the mouth of Santa Claus, recipient specific information, all without the need for any post-production processing.

As a marketer, you can choose to leverage our suite of existing characters and voices or work with us to efficiently and affordably create custom characters and voices in as little as two weeks. In either scenario, you are able to choose colour schemes, links, and visual content associated with your brand, and provide input on other creative “look and feel” elements. 

Furthermore, the Voice-animated messaging solution delivered by Acapela Group and MakeBeliever Productions is highly affordable and vitually any marketer, large or small, can apply the capability within its established budgeting.  Best of all, the pricing (beyond a low minimum) is performance-based, meaning that the marketer is only responsible for payment as its messages are generated and distributed by consumers. We can even specify a fee cap, ensuring that the marketer does not spend a dollar beyond what is budgeted for a campaign.  The Voice-animated messaging solution represents unprecedented value in online marketing and delivers exceptional results. 

www.makebeliever.com

3D animation application: Acapela gives a voice to Santa Claus for talking customised online greetings

MakeBeliever Productions, a new U.S. based multimedia company, is changing the way people exchange online greetings, using Acapela’s text-to-speech technology.

For the first time ever, Santa Claus can wish anyone on your Christmas list a very special and personalised Merry Christmas through a completely automated process. The greeting is delivered to the recipient by email and accessed via a link to streaming video (a free download is also available).

MakeBeliever offers the ability to have real human characters say what you want, directly to the recipient, with an unparalleled level of personalisation and realism. Anyone can create a highly customised virtual greeting by visiting the MakeBeliever website (www.makebeliever.com) and simply typing in the text they would like Santa to say. MakeBeliever's proprietary technology will put the words right into Santa's mouth, using Acapela’s speech synthesis. The content is limited only by the creator’s imagination.

To give a realistic voice tone to Santa Claus, Acapela has recorded specific words and intonations. Those recordings have been integrated into the text-to-speech engine to give a full, cheerful dimension to Santa’s voice.

The final vocalised text is a sophisticated mix of recorded prompts and text-to-speech technology, allowing for the seamless integration of the typed-in information with an optimal vocal result. Kids of all ages are simply amazed at how Santa is able to say so much about them personally and want to listen to the greetings again and again!

Acapela plans to continue to work with MakeBeliever to further build the current suite of offerings for other events and special occasions and to expand the commercial applications for this technology, including the use of other languages.

MakeBeliever’s V-Greetings represent an entirely new category of online greetings that fill a void in the Web 2.0 marketplace by offering the flexibility, realism and value that are missing in traditional animated e-greetings.

The emergence of such new applications is for Acapela, an opportunity to explore new territories such as animation technology and to demonstrate how text-to-speech is a powerful high quality voice enabler.

MakeBeliever co-founders David Wallace and Ted Taggart worked with Donovan Moxey, Ph.D., founder and CEO of IMS3D, to develop the MakeBeliever automated voice-to-animation video compositing engine™ used to produce each V-Greeting.

“With MakeBeliever, we’ve utilised our automated voice-to-animation lip-synch technology already featured in video games such as Activision's Spider Man 2 and Valve’s Half-Life 2 game engine, as well as text-to-speech and photo-realistic character creation engines, and added an unprecedented layer of automation to accurately composite 3D animation with digital video,” said Donovan Moxey. “Previously, compositing of video and 3D animation content has been largely a post-production activity, but now we have completely automated the process via a fully integrated web-based application. By automating the process, MakeBeliever has made it possible for anyone with Internet access and a computer to achieve great results.”

MakeBeliever offers V-Greetings for young and old alike, through an easy to use V-Greeting Wizard TM interface, for prices ranging from $3.99 to $9.99 per video.

For more information: http://www.makebeliever.com.