Greetings from Slovakia: Acapela voice empowers the T-Mobile Slovakia Christmas campaign designed by MUW Saatchi & Saatchi.

Acapela text to speech has been selected by MUW Saatchi & Saatchi to voice empower personalised greeting messages sent out from the T-Mobile Christmas microsite.

The T-Mobile Christmas microsite visitor is invited to send in a few click to its friends a funny talkative greeting card. Its own typed in words will be vocalised in real time, speech animating a friendly character which will deliver a dancing and singing message for a funny and unusual way to communicate with friends and contacts.

‘The campaign is targeting all the Internet users. We can say that the campaign is a success with more than 120 000 visitors of this subpage of the web portal and more than 300 000 sound postcards recorded in the first six weeks ’ says Kristína Králiková, Senior Specialist Marketing Communication, T-Mobile Slovakia.

This application once again demonstrates the efficiency of speech solution as a smart way to maximise the impact of a viral marketing campaign, contributing to widely spread a message and quickly increase a brand or product awareness, running promotion and advertising campaigns with a specific voice and control cost. And turning direct marketing campaigns into powerful tools that people will remember and talk about.
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