Happy 2010:
easyJet invites its customers to share talking e-cards.

Happy 2010: easyJet invites existing and future customers in Europe to share talking e-cards with their contacts. A successful collaboration in 4 languages between 1000mercis, producing the viral campaign, and Acapela, providing the voice.

Talking e-greetings cards in several languages
easyJet is demonstrating its dynamism and capacity to surprise in four countries where it operates; France, Italy, Germany and Denmark; by sending innovative greetings with talking e-cards. This campaign, conceived by easyJet and produced by 1000mercis, running from 8 December 2009 to 8 February 2010, functions in the four languages of the countries concerned and is addressed to three million internet users.

Each e-card, sent by e-mail, starts with a short message from easyJet to the recipient: 'easyJet has many New Year's resolutions for 2010. And you, what are your New Year's resolutions?':
http://www.bonnes-resolutions-easyjet.com (France) http://www.buoni-propositi-easyjet.com (Italy) www.neujahrsvorsaetze-easyjet.com(Germany) www.gode-beslutninger-easyJet.com(Denmark)

What about Your New Year's resolutions?
easyJet allows each internet user to create their own e-card by choosing a theme, either « for celebrations », « for my friends », « for my colleagues », « for my sweetheart » or « for travel », enabling them to adapt their greeting depending on the recipient or event. The sender types their message and can listen to it before sending to one or several friends.

Advanced technology that makes the difference
The words typed by each internet user are instantly transformed into a vocal message thanks to Acapela’s synthetic voice technology, which transforms any text, in real time, into a very natural sounding human voice, using male or female voices, in a total of 25 languages and 50 voices.

Acapela, which benefits from 20 years of expertise and owns its technology, was created in 2003. Acapela’s voice synthesis technology has already been used in a number of campaigns, notably to provide a voice for T mobile, Nestlé and Lacoste.

'We wanted to reach all our existing and prospective customers in Europe' said François BACCHETTA, Director General of easyJet for France and south Europe, 'this effective collaboration between 1000mercis and Acapela enabled us to overcome the language barrier, make personal contact with all our customers and follow up on each one'.

'For a while now we have collaborated very successfully with easyJet' said Yseulys COSTES, Co-Founding President of 1000mercis 'We have created numerous campaigns with easyJet across all media, such as the Web, Mobiles, Facebook, etc. and we are preparing to launch an impressive project for easyJet by the end of the first quarter.'

About easyjet:
http://www.easyjet.com
Press contact, Thomas Meister, thomas.meister@easyJet.com
+44 1582 525252

About 1000Mercis:
http://www.1000mercis.co.uk
Press Contact: Dorothée Lacroix, dorothee.lacroix@millemercis.com