EMI Success Stories
Join Lily Allen for a nice Walk & Talk with Acapela.
Lily Allen is Acapela's special guest of acapela.tv's talktative world.
The application invites the Internet user to join Lily for a nice 'walk&talk' through her cheerful and colourful world, and participate to a smart word of mouth effect orchestrated by EMI, the label of the artist, for the launch of her new album.
Already 157500 visitors have enjoyed this 'walk&talk'experience and new ones are joining the club every minute. Visit the Lily Allen application on acapela.tv, the sparkling laboratory of talking ideas by Acapela Group, and hear how speech synthesis can contribute to spread the word over, voice empowering creative and friendly ideas that people will talk and remember about.
Online, viral marketing and advergames
New marketing techniques increase brand visibility and awareness, message association and purchase intent through self-replicating viral processes with campaigns that can be easily traced, and measured. After seeing, playing and participating to the viral effect of a campaign, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it. Speech synthesis vocalises any message, turning user-generated content into powerful marketing tools that people will remember and talk about.
