An ordinary day at work :
interactive web campaign voice- animated by Acapela

IT-Resurs, a Swedish IT recruitment agency, has launched a speech-empowered interactive web campaign to attract highly skilled IT consultants and develop its brand awareness.

Visitors to the campaign site: www.envanligdagpajobbet.se (‘An ordinary day at work’) are invited to share online some of the fun aspects of their daily life at work – jokes and amusing anecdotes about the world of IT support - by creating a short, quirky film, speech animated by Acapela voices.

In a few clicks, the website visitor easily and quickly produces an animation by creating a main character, and selecting an office and background music. The text to be vocalized is then typed in. The user can choose between 20 different Acapela voices in 10 different languages.

The animation can be viewed immediately on the campaign website and sent to friends and colleagues by copying the direct link in an email. Visitors to the website are asked to give their opinions about the different films.

‘Acapela speech synthesis is an excellent tool for building creative and interactive web campaigns that people will remember and talk about. The high quality of the voices and the immediate transformation of texts into naturally sounding speech improve the effectiveness of the campaign’, says Jonas Järnfeldt, project leader at Kärnhuset, the Swedish advertising agency which created the campaign.

Kärnhuset has already run several campaigns for IT-Resurs featuring the same family of lego-like characters. This is the first time, however, that the target group has been given the opportunity to actively participate and create content.

With ‘An ordinary day at work’  Acapela's pleasant tones once again demonstrate that voice solutions can actively contribute to animating high value content, turning multimedia, web animations and interactive marketing campaigns into powerful tools that people will remember and talk about, like the ones recently voice empowered for Lacoste and Nestlé.