Happy 2010: easyJet invites existing and future customers in Europe to share talking e-cards with their contacts. A successful collaboration in 4 languages between 1000mercis, producing the viral campaign, and Acapela, providing the voice.
Talking e-greetings cards in several languages
easyJet is demonstrating its dynamism and capacity to surprise in four countries where it operates; France, Italy, Germany and Denmark; by sending innovative greetings with talking e-cards. This campaign, conceived by easyJet and produced by 1000mercis, running from 8 December 2009 to 8 February 2010, functions in the four languages of the countries concerned and is addressed to three million internet users.
Each e-card, sent by e-mail, starts with a short message from easyJet to the recipient: 'easyJet has many New Year's resolutions for 2010. And you, what are your New Year's resolutions?':
http://www.bonnes-resolutions-easyjet.com (France) http://www.buoni-propositi-easyjet.com (Italy) www.neujahrsvorsaetze-easyjet.com(Germany) www.gode-beslutninger-easyJet.com(Denmark)
What about Your New Year's resolutions?
easyJet allows each internet user to create their own e-card by choosing a theme, either « for celebrations », « for my friends », « for my colleagues », « for my sweetheart » or « for travel », enabling them to adapt their greeting depending on the recipient or event. The sender types their message and can listen to it before sending to one or several friends.
Advanced technology that makes the difference
The words typed by each internet user are instantly transformed into a vocal message thanks to Acapela’s synthetic voice technology, which transforms any text, in real time, into a very natural sounding human voice, using male or female voices, in a total of 25 languages and 50 voices.
Acapela, which benefits from 20 years of expertise and owns its technology, was created in 2003. Acapela’s voice synthesis technology has already been used in a number of campaigns, notably to provide a voice for T mobile, Nestlé and Lacoste.
'We wanted to reach all our existing and prospective customers in Europe' said François BACCHETTA, Director General of easyJet for France and south Europe, 'this effective collaboration between 1000mercis and Acapela enabled us to overcome the language barrier, make personal contact with all our customers and follow up on each one'.
'For a while now we have collaborated very successfully with easyJet' said Yseulys COSTES, Co-Founding President of 1000mercis 'We have created numerous campaigns with easyJet across all media, such as the Web, Mobiles, Facebook, etc. and we are preparing to launch an impressive project for easyJet by the end of the first quarter.'
For St Valentine, Acapela vocalises easyJet talking eCards.
Acapela Group, the vocal solutions expert, gives the say to Saint Valentine easyJet communication campaign orchestrated by the interactive advertising and marketing agency 1000mercis. Acapela speech synthesis gets easyJet closer to its French customers and contacts offering them the occasion to send smart and simple talking eCards, in line with the corporate image.
A new way to spread love messages!
EasyJet takes advantage of the St Valentine to declare itself to its customers. Directed by 1000mercis, this campaign invites Internet users to send a highly personal Saint Valentine message using speech synthesis which vocalises word for word the text typed in for the happy addressee.
A natural voice !
Acapela speech synthesis, which transforms any text into voice in real time, turn it into a speech to give meaning and life to the message! Available in 25 languages, with a wide choice of over 50 voices -male and female- Acapela speech synthesis offers to vocalise any content with natural and pleasant result.
Pictured by easyJet, addressed to the customer and prospect base by 1000mercis and vocalised by Acapela, this joint communication campaign is already on line: http://www.ecard-easyjet.com/
« We are very happy to renew this experience with easyJet. First episode successfully started with ’09 greetings from Dec ember 15th to January 30th with over 260 000 talking cards sent over’ stated Antoine Kauffeisen, Acapela Group Marketing Director.
New marketing techniques increase brand visibility and awareness, message association and purchase intent through self-replicating viral processes with campaigns that can be easily traced, and measured. After seeing, playing and participating to the viral effect of a campaign, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it. Speech synthesis vocalises any message, turning user-generated content into powerful marketing tools that people will remember and talk about.